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Research papers

The changing pattern of European agriculture

This paper describes the scale of European agriculture and the changes that have occurred especially over the last decade. The original Mansholt plan for the development of the Common Agricultural policy has achieved virtually all of its objectives....

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David J. Corbett
June 15, 1985
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Citation

Corbett, D. J. (1985a, June 15). The changing pattern of European agriculture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-pattern-of-european-agriculture


Research papers

The Danish agricultural supply system

This paper deals with the structural development of the Danish agricultural supplies industry and, in particular, the future prospects for the industry. In the light of this it will be analysed how the structural development is going to influence the...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Niels Jorgensen
June 15, 1985
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Citation

Jorgensen , N. (1985a, June 15). The Danish agricultural supply system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-danish-agricultural-supply-system


Research papers

Development in farm panel research in Europe

FARMSTAT International represents a group of companies operating a continuous farm panel audit of the use of seeds, fertilisers and agrochemicals. In 1984 surveys were already established in U.K., Germany, Holland, Denmark and Sweden and in 1985 more...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Tony M. Houghton
June 15, 1985
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Citation

Houghton, T. M. (1985a, June 15). Development in farm panel research in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/development-in-farm-panel-research-in-europe


Research papers

The adaptation of advanced modelling techniques to agricultural research and marketing

This paper takes as its thesis the argument that the dynamic changes taking place in agricultural markets and marketing offer agricultural market research a chance to enhance its worth and standing through the provision of advanced marketing aids...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Simon Chadwick
June 15, 1985
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Citation

Chadwick, S. (1985a, June 15). The adaptation of advanced modelling techniques to agricultural research and marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-adaptation-of-advanced-modelling-techniques-to-agricultural-research-and-marketing


Research papers

Encounters in the EC politics

We live in a dynamic world. Conditions are changing all the time both in and outside the EC. Denmark and Danish agriculture who have a large foreign trade is particularly aware of this development.It demands new aims for the EC co-operation. A...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: K. A. Bustrup
June 15, 1985
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Citation

Bustrup, K. A. (1985a, June 15). Encounters in the EC politics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/encounters-in-the-ec-politics


Research papers

Qualitative research among farmers

Based on actual examples, the subject of this paper is to demonstrate the operational value of qualitative approaches in farming research, on the condition that they are conducted by means of a teamwork relationship between the Research Agency and...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Martine Thiesse
June 15, 1985
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Citation

Thiesse, M. (1985a, June 15). Qualitative research among farmers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-farmers


Research papers

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: John R. M. Thom
Company: KANTAR TNS Malaysia
June 15, 1985
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Citation

Thom, J. R. (1985a, June 15). Agricultural research in perspective and in context. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/agricultural-research-in-perspective-and-in-context


Research papers

How farmers adopt new ideas

The paper attempts to answer the questions - are farmers 'different' as an audience for persuasive communication? and do any differences impose a radically different approach and methodology on the communicator? The basis of the paper is consciously...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David H. Pickard
June 15, 1985
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Citation

Pickard, D. H. (1985a, June 15). How farmers adopt new ideas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-farmers-adopt-new-ideas


Research papers

Positioning of the (agrochemicals) marketing research manager in an international company

This paper, which is a personal view intended to stimulate debate, starts with the premise that any consideration of the positioning and role of the agrochemical marketing research manager in a diversified international company cannot be isolated...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Ian Donald Farquharson
Company: Shell Global
June 15, 1985
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Citation

Farquharson , I. D. (1985a, June 15). Positioning of the (agrochemicals) marketing research manager in an international company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/positioning-of-the-agrochemicals-marketing-research-manager-in-an-international-company